Branding with Purpose: Crafting a Law Firm Identity That Lasts

What if law firm branding isn’t just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics?

Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field. 

When he’s not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids’ sports teams, running, and meditating. He is also a really bad drummer.

In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm.

You can connect with him on LinkedIn here – https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website – https://www.chrisearley.com/ 

Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY

TLDR: In this episode, you will learn about

• How vulnerability lends to maintaining a growth mindset

• Overcoming the fear of investing in your marketing

Most Recent Episodes

April 25, 2025

How to Keep Your Law Firm Booked and Busy: Marketing Secrets with Cassidy Lewis

“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis In this...

Listen · 32:08

April 3, 2025

The Lost and Dying Art of Law Firm Referrals

Founder & CEO of Market Domination, Seth Greene, sits down with LAWsome host, Tanner Jones, to share his wisdom on the lost and dying art of law firm referrals. He touches on how to create a...

Listen · 23:50

March 17, 2025

Digitizing Your Legal Practice

Is your law firm falling behind when it comes to technology? Are you unsure about what types of technology your law firm should be investing in? Is it unclear whether your investment in technology is...

Listen · 31:18

Load More Episodes

Consultwebs

Connecting Clients to Law Firms • Delivering Real Results

Who is Consultwebs? Simply put, we help law firms get more cases. Period.

That is our passion, the reason we exist. To partner with law firms like yours, grow your caseload, grow your revenue, and your practice. Your success is our success.

For over 25 years, hundreds of law firms nationwide have relied on Consultwebs to bring them top-quality leads, sign new cases, and attract clients. Our formula for success is in comprehensive digital marketing.

We use proven SEO techniques, ads strategies, social media, video marketing, and real-time data to bring law practices like yours more cases.

Solo, mid-sized, and large law firms alike trust Consultwebs to help them stand out and thrive in a highly saturated online legal marketing space. Our clients enjoy an average increase of 300% in signed cases. And we’re ready to do the same for you.