Law Firm SEO in the Age of AI: What Actually Works Now | Seth Price
Is SEO dead or just changing? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb sits down with Seth Price, Founder/CEO of BluShark Digital and practicing attorney, to discuss the future of SEO, AI tools, and digital marketing for law firms.
From Google Business Profiles to the rise of AI-driven search, Seth explains what lawyers really need to know to attract clients online.
Whether you’re a solo practitioner or part of a large firm, this conversation reveals how to compete with mega-firms, dominate local SEO, and avoid the biggest myths about digital marketing.
What to expect in this episode:
– Is SEO Dead or Just Changing? How AI and ChatGPT are disrupting search
– Local Search Power Moves: Why your Google Business Profile is your secret weapon
– Best SEO Strategies for Law Firms: Case studies, niche strategies, and competing with mega-firms
– Mass Torts & SEO: The reality of ranking for high-stakes cases
– What Makes a Good SEO Client: The traits law firms need to succeed online
– Mythbusting SEO: Why “instant gratification” is the biggest lie in marketing
– The Future of Legal Marketing: How AI is creating both disruption and opportunity
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Resources:
– Connect with Seth Price on LinkedIn: https://www.linkedin.com/in/sethprice
– BluShark Digital: https://blusharkdigital.com
– Seth’s firm, Price Benowitz: https://pricebenowitz.com
This episode was produced and brought to you by Reignite Media.