Navigation Ben Leader on What Grows A Law Firm Faster – Marketing Or Intake?
- Ben Leader on What Grows A Law Firm Faster – Marketing Or Intake? Ben Leader 23:54
Ben Leader has literally spent his entire life around personal injury law, from the time his father, Jack G. Leader, became an attorney at Elrod Pope Accident & Injury Attorneys when Ben was 1 year old.
Growing up, what struck him most was how often his dad’s clients would approach the Leader family at restaurants and when they were on family outings to thank his dad for everything he had done for them.
For Ben, this drove him to approach the practice of law in a different way – not only did it inspire him to get involved in the business and intake side of law, but also to develop a focus on how lawyers and their work impact their clients and vice-versa.
Join Chris Mullins for this revealing conversation with Ben and see how this all came together as he grew his firm from booking 165 cases per year in 2014 to almost 600 per year by 2024 via taking a fresh look at conventional wisdom about sales, marketing, and intake.
Tune in now and get Ben Leader’s thoughts on:
- What inspired Ben to become a personal injury attorney, and what has led him to his focus on managing intake and marketing for the law firm
- Elrod Pope’s unique approach to client intake and how it helps their firm stand out from the competition
- Why “sales” is not a dirty word – and how it motivates intake to do great work throughout the client acquisition process
- The challenges of focusing on mental health for both intake staff and attorneys, and how his firm deals with threats and feelings of suicide from clients and prospects
- How so many law firms are still stuck in the 1980s as far as intake, and why it’s time to get with the times when it comes to follow-up and contact
- The role of artificial intelligence (AI) and how it’s a game changer when it comes to operations and intake
- And much, much more!
Invitation From Our Guest
If you are in the Rock Hill, NC or greater Charlotte, NC area, schedule a call with Ben Leader and the team of attorneys at Elrod Pope Accident & Injury Attorneys should you find yourself in need of legal assistance:
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The post Ben Leader on What Grows A Law Firm Faster – Marketing Or Intake? first appeared on Lawyers Tell All®: Conversations with Chris Mullins.
