“Acknowledging he lacks direct evidence of discrimination, however, Mr. Waggoner contends, and we agree, the burden-shifting framework established by McDonnell Douglas Corp. v.( Green … (1973), applies here,” Judge Veronica S. Rossman wrote on behalf of the unanimous panel. “Under that framework, Mr. Waggoner first must establish a prima facie case of age discrimination … The burden then shifts to Frito-Lay to proffer a legitimate, non discriminatory reason for failing to promote Mr. Waggoner to the Processing Manager position.


CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.