1. Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan Ken Hardison 32:23

Welcome to episode 336 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to answer a critical question for growing firms: Who’s really in charge of your marketing? As law firms add SEO, PPC, LSAs, billboards, TV, social media, and community outreach into the mix, the marketing machine gets louder, but not necessarily smarter. Ken and Eric break down why many firms lack a true marketing orchestrator, what the CEO’s role should be in protecting the brand, and how firms can stop obsessing over impossible attribution and start focusing on what actually drives growth. What you’ll learn in this episode: 1. Who Should Own the Marketing Vision – Why most “marketing directors” are implementers, not strategic leaders – The need for a single orchestrator to align vendors, channels, and goals 2. The CEO’s Role in Brand and Message – Why law firm owners must never delegate their voice or positioning – How others execute the message without changing its intent 3. Creating Accountability with Marketing KPIs – How scorecards define what a “win” looks like for marketing roles – Why objective KPIs work better than subjective creative judgment 4. Engagement vs. Vanity Metrics – Why likes and clicks don’t equal future clients – How engagement signals real interest and intent 5. Rethinking Marketing Attribution – Why single-source tracking no longer works in modern marketing – How testing, correlation, and small tweaks improve results over time Resources: Website: rouxadvertising.com LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising Instagram: instagram.com/rouxadvertising Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.