Welcome to episode 328 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising. Eric brings over 30 years of experience in …

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Welcome to episode 328 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising. Eric brings over 30 years of experience in legal marketing, media buying, and strategy, helping law firms across the country grow call and case volume through data-driven, strategy-first campaigns. The conversation focuses on how law firms should think about investing in marketing, especially after a big financial win. Eric explains why jumping into advertising without a clear strategy often leads to wasted money, and instead emphasizes th…

Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest L…

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Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest Like a Billionaire, a podcast dedicated to educating investors on the power of private alternatives. Bob has a background in tech startups, a history of overcoming financial setbacks, and a passion for helping investors diversify their portfolios beyond traditional markets. The conversation delves into Bob's book Invest Like a Billionaire and explores the world of alternative investments. Bob share…

Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms …

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Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms through his company, Law Firm Fractional CMOs, helping firms turn outdated marketing systems into scalable growth engines by combining executive-level marketing leadership with modern digital strategy. The conversation focuses on how AI and generative search are transforming the legal marketing landscape. Stuart explains why many firms are still operating with a marketing model built 20 years ago …

Welcome to episode 325 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Nick Kringas, founder of LawShift, a company focused on AI business development for personal i…

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Welcome to episode 325 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Nick Kringas, founder of LawShift, a company focused on AI business development for personal injury law firms. Nick previously co-founded ApricotLaw, where he helped generate more than $400 million in revenue for PI firms before pivoting his company to focus on what he calls the "AI visibility reset." The conversation explores how AI tools like ChatGPT and Claude are changing the way people find lawyers. Nick explains why the traditional SEO model built around search rankings is giving way…

Welcome to episode 324 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Michael Roch, a partnership consultant who specializes in partner compensation and governance …

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Welcome to episode 324 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Michael Roch, a partnership consultant who specializes in partner compensation and governance for professional services firms. With more than 25 years of experience advising organizations across the globe, Michael works with law firms and other professional partnerships on issues related to profit-sharing, incentives, partnership structures, and long-term sustainability. The conversation focuses on the realities of law firm partnerships, including how compensation systems influence behavio…

Welcome to episode 323 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Phil Kesler, owner of MacCloskey Kesler and Associates. Phil shares how his firm evolved from re…

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Welcome to episode 323 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Phil Kesler, owner of MacCloskey Kesler and Associates. Phil shares how his firm evolved from relying heavily on television advertising to building a predictable, stable pipeline driven by grassroots marketing, referrals, and long-term brand relationships. He explains how analyzing his biggest cases revealed that word-of-mouth, prior clients, and referral partners, not paid ads, were producing the highest-value matters. The conversation dives into client appreciation dinners, referral partne…

Welcome to episode 322 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Michael Ponce, founder of Ponce Law in Nashville and a highly accomplished personal injury trial…

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Welcome to episode 322 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Michael Ponce, founder of Ponce Law in Nashville and a highly accomplished personal injury trial lawyer. The conversation centers on how law firm owners can dramatically increase revenue without increasing marketing spend. Michael breaks down the concepts of "lead leak" and "valuation leak," explains how his firm nearly doubled its average case fee, and shares the systems he uses to rank cases, assign attorneys strategically, and implement a valuation committee before settlement. He also dis…

Welcome to episode 321 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Alex Proctor, Chief Trust & Privacy Officer at Captain Compliance and a seasoned cybersecuri…

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Welcome to episode 321 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Alex Proctor, Chief Trust & Privacy Officer at Captain Compliance and a seasoned cybersecurity and privacy leader with more than 14 years of experience working in highly regulated industries including healthcare, finance, and critical infrastructure. Alex brings a practical, no-nonsense perspective on privacy compliance and the growing legal risks tied to law firm websites. The conversation focuses on how rapidly evolving state privacy laws, outdated wiretapping statutes, and aggressive …

Welcome to episode 320 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Seth Price, founder of BluShark Digital and managing partner of Price Benowitz, LLP, a rapidly …

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Welcome to episode 320 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Seth Price, founder of BluShark Digital and managing partner of Price Benowitz, LLP, a rapidly growing multi-office law firm. Seth brings a rare perspective as both a legal marketer and a practicing attorney who has scaled his firm to more than 50 lawyers by consistently executing on fundamentals rather than chasing marketing fads. The conversation focuses on what actually drives predictable case growth in 2026, why local search remains the highest-ROI channel for small and midsize firms, a…

Welcome to episode 319 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken is joined by David Carrier, a Michigan-based estate planning and elder law attorney and Founder of the Law…

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Welcome to episode 319 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken is joined by David Carrier, a Michigan-based estate planning and elder law attorney and Founder of the Law Offices of David L. Carrier, P.C., with more than three decades of experience helping families protect and preserve life-changing assets. The conversation explores a critical but often overlooked issue for personal injury attorneys: what happens to clients after they receive a major settlement. Ken and David discuss why large awards frequently disappear within months, the psychology behind sudden…

Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV. David brings over 20 years of experience in marketing and dig…

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Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV. David brings over 20 years of experience in marketing and digital advertising to the table, and now focuses on helping law firms transition from traditional TV advertising to the rapidly growing world of streaming TV and OTT (over-the-top) content. At ConsulTV, David helps law firms make the most of this shift in viewership, creating tailored, cost-effective strategies that deliver measurable results. David explains how streaming TV works differently from t…

Welcome to episode 317 of Grow Your Law Firm. On today's episode, Ken sits down with Dennis Meador, CEO and founder of the Legal Podcast Network, to unpack why podcasting has become one of the highest…

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Welcome to episode 317 of Grow Your Law Firm. On today's episode, Ken sits down with Dennis Meador, CEO and founder of the Legal Podcast Network, to unpack why podcasting has become one of the highest-ROI marketing tools available to law firms today. The conversation explores how authority-based podcasting builds trust before a potential client ever picks up the phone, why evergreen audio and video content compounds over time, and how attorneys can turn a single recording session into dozens of marketing assets without adding more work to their plate. Dennis also explains why most lawyers fail…

Welcome to episode 316 of Grow Your Law Firm. In this episode, Ken is joined by Allison Williams, a longtime practicing attorney turned law firm growth coach and founder of Law Firm Mentor. Allison sh…

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Welcome to episode 316 of Grow Your Law Firm. In this episode, Ken is joined by Allison Williams, a longtime practicing attorney turned law firm growth coach and founder of Law Firm Mentor. Allison shares her personal journey from burnout and near disaster to building multiple seven-figure businesses by systematizing every part of her firm and eliminating what she calls "crushing chaos." The conversation explores why being a great lawyer has little to do with being great at running a business, how lack of systems keeps firms stuck in overwhelm, and why working harder is often the worst possibl…

Welcome to episode 315 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Colleen Joyce, CEO of Lawyer.com. Colleen shares her journey from building Lawyer.com into an 8-…

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Welcome to episode 315 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Colleen Joyce, CEO of Lawyer.com. Colleen shares her journey from building Lawyer.com into an 8-figure legal powerhouse to how the company is leveraging AI to revolutionize legal intake and marketing. The conversation dives into the dual-sided marketplace Lawyer.com offers, where consumers can easily find lawyers, while law firms get powerful tools to grow smarter and faster. Colleen explains how the integration of AI into the intake process has helped firms improve client conversion, rescue…

Welcome to episode 314 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by brothers Hayden and David Haskins, co-founders of SPEED.AI, a platform built to solve one of the…

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Welcome to episode 314 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by brothers Hayden and David Haskins, co-founders of SPEED.AI, a platform built to solve one of the most expensive and overlooked problems in law firms: lost leads during intake. The conversation dives deep into how AI can finally give law firm owners real visibility into what actually happens on intake calls, why traditional call audits fail at scale, and how missed details on a single call can mean losing six- or seven-figure cases. Hayden and David explain how SPEED.AI analyzes every intake …

Welcome to episode 313 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan of Maestro Strategic Partners for a practical conversation abo…

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Welcome to episode 313 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan of Maestro Strategic Partners for a practical conversation about what it really takes to scale a law firm without breaking the business. They dig into the role of a true second-in-command and executive team, why "yes people" and echo chambers quietly stall growth, and how firms have to re-engineer systems as they move from a small shop to a larger operation. Eric and Stacie also share what they're seeing in the market around technology and AI adoption, and w…

Welcome to episode 312 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken sits down with Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of one of North…

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Welcome to episode 312 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken sits down with Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of one of North Carolina's largest PI firms. With a background that bridges law and technology, including designing legal software that led to nearly 30 patents, Eric helps firms rethink efficiency, culture, and innovation in a rapidly changing AI landscape. Together, they dig into how law firms can move beyond "playing with AI" and start using it strategically through smarter workflows, better leadership, and t…

Welcome to episode 311 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tim McKey, CEO and co-founder of Vista Consulting, a longtime CPA and law-firm operations expe…

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Welcome to episode 311 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tim McKey, CEO and co-founder of Vista Consulting, a longtime CPA and law-firm operations expert who has spent more than 15 years helping plaintiff firms improve efficiency, profitability, and long-term stability. Through Vista, Tim has worked with nearly 300 firms to build stronger systems, enhance financial reporting, implement accountability, and navigate major transitions including mergers, acquisitions, and succession planning. What you'll learn about in this episode: 1. Disruption in…