How to Get More Cases From Past Clients With Tom St. Louis

How to Get More Cases From Past Clients With Tom St. Louis Ken Hardison 26:00

Welcome to episode 349 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tom St. Louis of SmartLawyer Marketing. Tom shares why referrals from past clients can become one of the most profitable and sustainable sources of new cases for personal injury firms. The conversation focuses on how law firms can create better client experiences that lead to more referrals without simply asking for them. Tom explains why intake and disbursement are two of the most important moments in the client relationship, how firms can frame referrals around helping people get looked after, and why the way a firm acknowledges and strengthens those relationships can lead to repeat referrals over time. Ken and Tom also discuss how past clients can become a powerful advantage as advertising costs rise and larger firms spend more aggressively on marketing.

What you’ll learn in this episode: 1. Why Referrals Are So Valuable – Why referred clients often convert better and require less selling than cold leads – How past clients can become a long-term source of profitable case growth 2. Why Asking for Referrals Can Backfire – Why the word referral may not connect with clients the way lawyers think it does – How firms can reframe the conversation around helping people get looked after 3. How Intake Sets the Referral Foundation – Why the referral relationship should begin early in the client experience – How authority, trust, and client care shape whether people think of your firm later 4. Why Disbursement Is a Major Opportunity – How the end of a case can either close the relationship or extend it – Why a strong connection conversation can deepen trust and create future advocacy 5. How to Build a Referral System That Lasts – Why firms need consistent practices, messaging, client follow-up, and relationship-building – How referrals can help firms compete without relying only on expensive advertising

Resources:

Website: smartlawyermarketing.com

LinkedIn: linkedin.com/in/tomstlouis

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.