How to Stop Losing Cases in Intake With Julien Emery

How to Stop Losing Cases in Intake With Julien Emery Ken Hardison 29:19

Welcome to episode 344 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Julien Emery, Co-Founder & CEO of Superpanel. Julien explains how Superpanel uses AI to help plaintiff law firms improve intake, follow up with leads, and move prospective clients from first contact through signed retainers and initial evidence collection. The conversation focuses on the hidden leakage many firms have in their intake process, including missed calls, unanswered form submissions, inconsistent follow-up, and leads that never make it into the “wanted” category. Julien shares why firms need to measure total lead conversion, not just conversion from qualified leads, and how AI systems can help firms respond faster, create more consistent customer journeys, and allow team members to focus on the highest-value cases.

What you’ll learn in this episode: 1. Why Intake Leakage Costs Firms Cases – Why many firms lose leads before those leads are ever classified as wanted cases – How missed calls, unanswered forms, and inconsistent follow-up reduce total conversion 2. What an AI Intake Teammate Can Handle – How AI can respond to inbound calls, web forms, texts, and emails – How automated workflows can move qualified prospects through retainers and initial evidence collection 3. Why Top-Line Conversion Matters More Than Wanted Conversion – Why a high conversion rate from wanted cases does not show the full intake picture – How firms can identify leads that are slipping through the cracks before qualification 4. How to Add AI Without Losing the Human Touch – Why firms should provide a clear option for clients who want to speak with a person – How automation can allow human intake teams to spend more time closing valuable cases 5. What to Evaluate Before Implementing AI Intake – Why firms need configurable workflows, data security, and human handoff options – How small-scale testing can help firms compare AI performance with current intake results

Resources:

Website: superpanel.io

LinkedIn: linkedin.com/in/emeryjulien

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.