1. How AI Helps Law Firms Win More Cases Without Losing Client Trust With Tanner Jones Ken Hardison 33:47

Welcome to episode 339 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultwebs. Tanner works with law firms across the country on case-driving online marketing strategies and helps firms evaluate how technology, automation, and AI can support their digital marketing goals.

The conversation focuses on how law firms can adopt technology without losing the human relationships that drive client trust and referrals. Tanner explains why every firm needs to evaluate tech through the lens of its own culture, goals, operations, and client experience. He also discusses how automation and AI can improve marketing, intake, lead tracking, data analysis, and operational efficiency when implemented intentionally.

What you’ll learn in this episode: 1. How to Approach Technology Without Losing Client Relationships – Why firms should evaluate tech based on their mission, culture, and client experience – How automation can support the business without making communication feel robotic 2. What a Tech Stack Really Means – How law firm tools should connect and share data across platforms – Why integrated systems create better reporting, tracking, and operational efficiency 3. Using AI to Strengthen Marketing – How firms can use AI for ideation, content strategy, and competitive research – Why authority, citations, and personal brand matter more in AI-driven search 4. Improving Intake and Lead Conversion – Why firms may be losing valuable cases without realizing it – How AI tools can help identify missed opportunities and rescue leads 5. Building a Culture That Can Handle Change – Why law firms need to manage change intentionally as AI and automation evolve – How leaders can help teams understand the purpose behind new tools and processes

Resources:

Website: consultwebs.com

LinkedIn: linkedin.com/in/tannerjonescw

Facebook: facebook.com/consultwebs

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Most Recent Episodes
Load More Episodes
Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.