1. How to Win More Cases in the Age of AI Search With Kristi Hagen Ken Hardison 34:23

Welcome to episode 341 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Kristi Hagen, Founder & CEO of Kristi Jane LLC. Kristi helps personal injury firms use search, content, conversion optimization, and analytics to generate qualified cases and measure the results of their digital marketing. The conversation focuses on how AI is changing search and what law firms should prioritize as rankings become more volatile. Kristi explains why firms should focus less on individual rankings and more on signed cases, local visibility, authority, reviews, and diversified marketing. She also discusses directory advertising, brand protection, podcast appearances, social media, paid search, and how traffic camera footage from RoadProof can support case evaluation and litigation.

What you’ll learn in this episode: 1. Why Signed Cases Matter More Than Rankings – Why search rankings can fluctuate without reducing case volume – How firms can evaluate marketing based on qualified leads and signed cases 2. How to Build Authority for AI-Driven Search – Why firms need content, videos, podcasts, and case results around target practice areas – How ChatGPT and other AI platforms can reveal what a firm is known for online 3. Why Local Search Still Drives Personal Injury Cases – How Maps, LSAs, paid search, and organic visibility work together – Why local authority remains essential as AI changes broader informational search 4. How to Protect Your Brand and Marketing Budget – Why firms should monitor directories and competitors bidding on their names – How tracking data determines whether directory and paid search spending produces cases 5. How Traffic Camera Footage Can Support Cases – How RoadProof helps firms search for video evidence near an accident – Why footage can assist with liability decisions, negotiation, and case evaluation

Resources:

Website: kristijane.com

Website: roadproof.com

LinkedIn: linkedin.com/in/kristihagen

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.