1. How to Scale a PI Firm with Trial Focus and Strong Systems With Kevin Cheney Ken Hardison 30:31

Welcome to episode 354 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Kevin Cheney, Managing Partner of CGH Injury Lawyers. Kevin shares how he and his partner grew their Colorado personal injury firm from a dining room table into an eight-figure practice with 38 employees and a strong reputation for trial work. The conversation focuses on the decisions that helped CGH Injury Lawyers grow while maintaining a strong focus on case quality. Kevin explains why trial experience became a key differentiator, why the firm keeps attorney caseloads lower than many larger competitors, and how clear vision, strong processes, data, AI, and specialized leadership can help firms scale more intentionally. Ken and Kevin also discuss rising acquisition costs, technology adoption, SOPs, and why smaller firms can use speed and flexibility to compete with much larger organizations.

What you’ll learn in this episode: 1. Why Trial Experience Can Differentiate Your Firm – How trying cases helped CGH Injury Lawyers build a reputation among other attorneys – Why trial capability can create referral and co-counsel opportunities 2. Why Quality Can Matter More Than Case Volume – Why the firm intentionally keeps attorney caseloads lower – How deeper case development can support stronger outcomes and higher policy-limit recoveries 3. Why Vision Comes Before Growth – Why law firm owners need to define what they actually want their business to look like – How a clear vision helps leaders decide what to build, delegate, and prioritize 4. How AI and Data Can Improve Decision-Making – Why Kevin sees data as one of the most important advantages for growing firms – How combining information from case management, finance, intake, email, and other systems can support better planning 5. Why Strong Processes Need to Come Early – Why Kevin wishes he had built more SOPs before the firm entered rapid growth – How documented and easily updated processes make change easier as the team expands

Resources: Website: cghlawfirm.com

LinkedIn: linkedin.com/in/kevin-cheney1

Facebook: facebook.com/cghlawfirm

Instagram: instagram.com/cghinjurylawyers

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.