As part of’s “How It’s Done: What Legal Can Learn From Other Industries” series investigating how other industries tackle business issues, Jessica Zwaan, COO of videoconferencing tool company Whereby, shares her advice for implementing transparent pay structures.


CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.