Currently, VPPA lawsuits—many of which are class action suits—are spiking nationwide alongside the use of consumer data tracking by companies who provide information to social media platforms like Facebook for marketing analytics. Specifically, Facebook uses a “tracking pixel” that collects viewing history and personally identifiable information, Baker Donelson attorneys Aldo M. Leiva and Alexander F. Koskey explained March 17 in a Daily Business Review article.

       

Cindy Speaker

CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.