The term, which goes to the heart of why a firm exists in the first place, can be vitally important to informing business strategy and a sense of identity as firms scale and evolve.

       

Cindy Speaker

CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.