Podcasters
Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.
With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.
With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.
Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.
PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.
Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.
Recent Content

Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional li…
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Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on …


Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff …
Welcome to episode 2…
Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms. As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, …


Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Mi…
Welcome to episode 2…
Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. Key Focus on Branding and Growth: …


Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm tha…
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Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her care…


Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transform…
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Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims. With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and…


Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to di…
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Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and…


Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI. Hamid is an experienced entrepreneur w…
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Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI. Hamid is an experienced entrepreneur with a diverse background in technology and law. He earned his engineering degree at 17 from Chico State University and was quickly recruited to Silicon Valley, working for prominent companies. By 21, he completed an MBA in business marketing, propelling his career in business and technology. Hamid was integral in developing the world’s first laptop at Grid Systems and later worked at SUN Microsy…


Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing…
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Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketi…


Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery f…
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Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the O…


Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers…
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Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in…


Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media. Italo is a dynamic social m…
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Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media. Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines. What you’ll learn about in this episode: 1. The Importance of Purpose in Social Media Content: It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, …


Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for…
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Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms. Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations. As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms …


Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing…
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Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing law firm operations. As a psychologist and seasoned professional with a background in corporate America and technology, Raquel brings a unique perspective to leadership and business growth. She understands the emotional and professional toll of trying to do it all and has dedicated her career to creating solutions that empower others to thrive. Stafi was born from Raquel’s personal journey…


Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law. Bert grew up mostly in Albuquerq…
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Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law. Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in …


Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a lo…
Welcome to episode 2…
Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Consulting, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. How to optimize the intake process: - Focus…


Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot. Known for founding FirmPilot, the fi…
Welcome to episode 2…
Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot. Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team deve…


Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for c…
Welcome to episode 2…
Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana. A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering d…


Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps ent…
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Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps entrepreneurs build thriving businesses. Greg founded Crabtree, Rowe, and Berger, which was named to the INC 5000 list in 2019. Following this achievement, the firm merged with Carr, Riggs & Ingram CPA’s and Advisors, a top 20 U.S. accounting firm, where Greg now leads the Simple Numbers Consulting unit. Why Timely Billing Optimizes Cash Flow Implementing prompt billing practices reduces adm…
