1. How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis Ken Hardison 27:32

Welcome to episode 329 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy brings years of hands-on experience building and scaling law firm marketing systems, helping firms grow from early stages into high-performing operations. The conversation focuses on what law firm owners should look for when hiring marketing talent and how to structure a marketing department as the firm grows. Cassidy explains why many firms struggle with marketing hires, how to think about roles like marketing coordinator versus director, and what responsibilities should stay in-house versus outsourced. She also shares how systems, not just tactics, are the key to scaling marketing effectively. What you’ll learn in this episode:

  1. How to Hire the Right Marketing Role – Why titles like coordinator, manager, and director matter when hiring – How to find strong candidates even without a large budget
  2. What to Keep In-House vs. Outsource – Why SEO and certain creative tasks are better outsourced – What responsibilities your internal marketing hire should own
  3. Why Systems Drive Scalable Growth – How marketing systems allow firms to grow faster and more efficiently – Why most firms fail to scale because they lack structure
  4. The Future of Marketing and AI – Why firms are shifting back toward human-driven client experiences – How AI can increase productivity without replacing relationships
  5. How Marketing Impacts Profitability – Why understanding firm finances helps marketers drive better results – How reducing overhead creates more opportunity to invest in growth

Resources: Website: cooperhurley.com LinkedIn: linkedin.com/in/cassidythemarketer Facebook: facebook.com/VirginiaBeachinjurylawyer Instagram: instagram.com/cooperhurleyinjurylawyers Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

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Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.