1. Strategic Intake for Maximizing High-Value Cases With Micki love Ken Hardison 43:42

Welcome to episode 300 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken welcomes back Micki Love, a personal injury law firm operations and marketing expert with decades of experience helping attorneys grow and scale their practices. Micki started her career as a runner at Hughes & Coleman, a small personal injury firm in Kentucky, and over 23 years rose to Chief Operating Officer, helping the firm expand to 175 staff across nine offices in three states. She organized M&L Legal Marketing and Management seminars, implemented advanced intake systems, and optimized operational efficiency. After Hughes & Coleman, Micki joined Vista Consulting to help law firms overcome operational challenges. Since 2018, Micki has served as President and Chief Brand Strategist at cj Advertising, leading agency accounts and launching cj Consulting to help hundreds of firms double revenue and profitability. Under her leadership, cj Advertising earned recognition as one of the Inc. 5000’s Fastest Growing Companies in 2024. Micki continues to guide law firms toward practical, results-driven strategies for growth while balancing her personal life, including traveling with her adult children. What you’ll learn about in this episode:   1. Law Firm Growth and Strategy: – The evolution of personal injury law firm operations over the last three decades – Key strategies for scaling firms and maintaining high operational standards 2. Intake and Client Experience: – Optimizing intake to improve client satisfaction and case outcomes – How AI can assist in intake, case management, and client communication  3. Technology and Efficiency: – Leveraging AI and other tools to streamline workflows and reduce administrative burden – Balancing technology adoption with maintaining high-quality client service 4. Financial Management and Metrics:  – Tracking true cost per case versus traditional metrics for smarter decision-making – Using historical data and financial benchmarks to set realistic goals and KPIs Practical Guidance for Law Firms: – How to implement new processes and technology gradually to ensure adoption – Tips for staying competitive in a rapidly evolving legal industry 5. Resources and Next Steps: – How to connect with Micki through cj Advertising for consulting or mentorship – Actionable advice for law firms to start improving intake, operations, and revenue today Resources: Website: www.cjadvertising.comLinkedIn: linkedin.com/company/cj-advertising Facebook: facebook.com/cjAdvertising Instagram: instagram.com/cjadvertising Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

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Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.