1. How Grassroots Marketing & Client Focus Shape Success With Trey Harrell Ken Hardison 29:14

Welcome to episode 264 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Trey Harrell, a personal injury attorney and founder of The Trey Harrell Law Office in Charleston, South Carolina.   Trey Harrell is currently focused on helping individuals rebuild their lives after car accidents and personal injuries. Before his role as a Federal Prosecutor, Attorney Trey Harrell gained valuable experience as an associate at a prominent law firm, handling a wide range of cases, including DUIs, wrongful death lawsuits, and estate planning matters such as drafting revocable trusts and last will and testaments.  What you’ll learn about in this episode: How Listening and Adaptability Lead to Success

  • Be open to advice and feedback, even from unexpected sources, to shape your firm’s direction and growth.
  • Staying adaptable in marketing and client engagement helps create a lasting impact in your market.

Why Delegating and Investing in People Drive Growth

  • Hiring skilled team members and trusting them with responsibilities allows you to focus on scaling the business.
  • Partnering with experts for marketing, intake, and systems optimization saves time and drives efficiency.

How to Master Authentic Marketing for Your Law Firm

  • Build trust with potential clients by showing authenticity in all your marketing efforts and community involvement.
  • Align with causes and organizations that resonate personally with your team to strengthen your brand’s authenticity.

How to Balance Growth and Client Service in Your Law Firm

  • Focus on refining intake systems to improve case sign-up rates and streamline your operations.
  • Always deliver on promises made during intake to maintain client trust and grow your reputation.

How to Implement Key Strategies into Your Law Firm

  • Start by identifying your core values and aligning your marketing, operations, and community involvement with those values.
  • Use proven techniques like intake optimization, grassroots marketing, and strong delegation to grow your firm sustainably.

    Resources:  https://attorneyharrell.com/ https://www.facebook.com/TreyHelps Twitter Handle: @TreyHelps https://www.linkedin.com/company/treyharrelllawoffice/posts/?feedView=all   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Most Recent Episodes
Load More Episodes
Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.