1. From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love Ken Hardison 32:25

Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising.   Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations.   What you’ll learn about in this episode:   1. Key Focus on Branding and Growth:    – Maintaining brand continuity while revamping processes is crucial for consistent brand image.    – Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth. 2. Importance of Role Adaptation:    – Embracing multiple roles as firms grow is essential for meeting evolving demands effectively.    – Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential. 3. Emphasis on Expertise and Marketing:    – Prioritizing expertise in legal services, as seen in John Morgan’s litmus test, ensures high-quality client service.    – Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication. 4. Enhancing Process Efficiency:    – Improving intake processes continuously enhances efficiency and simplifies client onboarding.    – Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth. 5. Commitment to Continuous Learning:    – Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality.    – Strategic adaptation and process adjustments aligned with the firm’s growth phase are vital for sustained success and expansion in the legal industry.   Resources:  Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Ken Hardison Millionaire Maker

Ken Hardison, is known as the “Millionaire Maker” for a reason- having helped lawyers across the country double, triple, or quadruple their law practices and income, he brings to law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edged online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven, rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

Ken is the Founder of PILMMA, Personal Injury Lawyer Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

PILMMA’s powerful live and virtual events, such as the ever-popular Law Firm Growth Super Summits and Internet Domination Boot Camps have helped hundreds of lawyers gain the insights and strategies they need to propel their firms forward to greater success and exponential results and to stay current on the latest legal management and marketing strategies, such as leveraging SEO, PPC, PPL, Social Media, etc.

Ken is the author of numerous best-selling books such as Systematic Marketing, Under Promise, Over Deliver, and his latest book, Powerful Online Legal Marketing. He’s known for his practical and engaging style of taking the complicated world of legal marketing and management and giving clarity and step-by-step guides that any lawyer can implement to experience real results, greater profits, transformational growth, and heightened success.